Bold, vibrant color for every hair type.
Formulated for lasting performance — darker shades can last up to 45 washes, while lighter tones stay bright for up to 25.

Key Benefits:

• Smooth & Shiny Finish: With an acidic pH and infused with Citric Acid to help seal the cuticle for enhanced shine and manageability.

• Hair-Loving Ingredients:

  • Rice Protein helps boost natural shine, improve strength, and support healthier hair structure.

  • Glycerin delivers moisture and helps minimize breakage.

  • Propanediol, a 100% bio-based glycol alternative, enhances hydration without harsh additives.

Why You’ll Love It:

• Intense color payoff with a beautifully soft fade

• Easy, even application with a creamy, workable texture

• Conditions and detangles while coloring

• Fully customizable — mix and match shades to create your own

• A little goes a long way thanks to its high blendability

• 100% vegan and cruelty-free

• Free from gluten, ammonia, parabens, MEA, and PPD

How to Use:

1. Start with clean, dry hair. For best results, pre-lighten before applying.

2. Apply in ¼ to ½ inch sections, ensuring full saturation from roots to ends.

3. Leave to process at room temperature for 35 minutes — no heat required.

4. Rinse thoroughly with cool water (do not shampoo). Apply conditioner if needed, then style as usual.

Ingredients:

Water (Aqua), Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, Propanediol, PEG-100 Stearate, Guar Hydroxypropyltrimonium Chloride, Cetearyl Alcohol, Stearyl Alcohol, Methylpropanediol, Ceteareth-20, Fragrance (Parfum), Hydrolyzed Rice Protein, Caprylyl Glycol, Citric Acid, Quaternium-75, Polyquaternium-80, Tetrasodium Glutamate Diacetate, Dextrose, Didecyldimonium Chloride, Benzyl Alcohol, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Hexyl Cinnamal, Basic Orange 31, Basic Yellow 40, Basic Yellow 87, HC Blue No. 15, HC Blue No. 16